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Show Them Your Personality |
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Written by Webmaster
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Saturday, 25 October 2008 |
By Kaitlyn Miller
 Theres a certain generic look that a lot of companies have. Whatever industry theyre in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in.
This often extends to the business cards people get printed as well. If Ive seen one business card it often seems like Ive seen them on. Ill find a company name or persons name in the middle of the card. Ill find contact information along the bottom edge of the card, usually a phone number, fax number, or email address. The name in the middle of the card will be a little bigger than the numbers along the bottom of the card.
Most of the time there will be a logo next to the name. This is the closest the company comes to showing any real personality with their cards. And yes, sometimes these logos are interesting, usually specifically because theyre the only colorful image on the card, so my eye is drawn to them.
If I flip the cards over Ill find nothing but
white on the other side. This is the end of what the business card has to offer in the way of personality. Sure, it gives me contact information, and sure, it hands me the persons name to remember in an easy to read format, but knowing a name and remembering a person arent the same things.
What about custom business cards? What about something really unique that Im not expecting? I like being surprised by something out of the ordinary, something no one else is doing. This is the way a name gets truly stuck in my mind.
When youre talking to someone in person people like to be interesting. You dont talk in a monotone voice about the weather. You try to find out what they like and dislike, find common ground, find something of interest to talk about.
Why are you doing this? So youll be more memorable. They wont just turn away from you because youre so boring to talk to. This is the exact same thing that custom business cards offer you. They give you something better than a boring card that no one will give a second glance to.
This is your personality, a piece of who you are to carry with them. What good is your card if no one recalls who you are? Me taking a business card is not the same as me keeping it. Every few months I go through my cards and throw away the ones I dont remember anything about. If a card isnt interesting enough for me to remember who gave it to me that card goes right in the trash.
You need to make sure that your card doesnt end up with a similar fate. All it takes is a little creativity to give people something to remember you by.
For more information, you can visit this page on custom business cards
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Last Updated ( Saturday, 25 October 2008 )
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